Chi Wild is committed to protecting your personal information when you are using our digital platforms, including our websites and mobile apps. We strive to make your experience on our digital platforms enjoyable, relevant and customised to your preferences and interests. We do this by using cookies.
Information about Cookies
Web browser cookies
When you visit a website the website’s server will send your computer or mobile device a small amount of data that is stored on your web browser – a cookie. A cookie contains some anonymous information such as a unique identifier, the website name and some digits and numbers. It is used to record your online behaviour and preferences.
Different types of cookies:
- First party cookie: set by the website you are visiting, and can only be read by that website.
- Third party cookie: set by other companies who provide services to the website you are visiting, for example analytics companies or advertising networks.
- Session cookie: set for the duration of your visit to the website, and will be deleted from your device when your browsing session ends.
- Persistent cookie: set for a fixed period of time if the website you are visiting needs to remember you over multiple sessions (for example, if you have asked the website to remember your location or username).
Local or HTML5 storage is like a browser cookie as the data is stored in your browser. Unlike cookies, however, the storage limit is greater and data is not transferred to the website server. This allows usage and preference data (alongside the unique ID usually stored in a cookie) to be stored locally in your browser rather than on other systems and servers.
Tracking technologies: web beacons, GIFs, page tags, script
These terms describe a type of technology used in emails, on web pages and mobile apps to better understand how you interact with an email, website or application. Usually this is in the form of a small transparent image file or a line of code which records, for example, when you’ve opened an email, which web pages you visited or elements of a page you viewed, when and for how long, and whether you viewed and/or clicked on an ad.
They may also be used to target advertising on the web page you are viewing. These tracking technologies are often used in conjunction with cookies.
In this policy, we refer to all these types of cookies and other technologies as “cookies”, except where otherwise stated.
What cookies do
Cookies record your online identity and remember your online behaviour and preferences. For example, cookies may capture the following information:
- Browser information: browser type, language, and history;
- Device information: IP address, device make, device model, device operating system/version, and data connection type;
- Internet service provider information; and
- Interaction information: domain name, referring website address, date/time of website visit, page view data, search keywords, referring/exit pages, platform type, date/time stamp, geolocation data, click data, types of ads viewed.
Cookies are used for a variety of purposes: to keep you logged in, to remember what is in your online shopping basket, to deliver you location specific information such as news and weather, to tailor advertising to your interests, and so on. This improves your experience of a website.
- To recognise your device so you don’t have to give the same information repeatedly;
- To remember your username and password (if requested) so you don’t need to enter your details each time you visit the website;
- To provide a smooth and secure experience if you are purchasing a product or service via our digital platforms;
- To select and deliver content that is interesting and relevant to you;
- To record what people like and don’t like on the website and the popularity of different sections of the website so that we can ensure it works properly at points of high usage;
- To collect, measure and analyse statistical information about email delivery rates, website traffic and use (for further information see “Analytics on our websites and emails” section);
- To detect and track fraudulent or illegal activity;
- To select and deliver advertising that is interesting and relevant to you (for further information see “Advertising on our websites” section); and
- To link you to other affiliate websites and services.
When you visit our websites or mobile apps, a pop up will appear asking for your permission. You may not see this pop up if you have already set your preferences in your browser, or if you have already accepted all cookies on other websites.
You can also choose other preferences about what type of cookies are set, and by whom, by clicking the “Set preferences ” button in the pop up. If at any time you wish to change your mind about the preferences you have selected, you can either click on the “Privacy” button on this web page, or the “Manage Cookies” link which is in the footer of each webpage you visit.
To record your consent, we need to drop a cookie. This is strictly necessary, and is only used for the purpose of recording your preferences.
Change your settings
Brower/ email provider controls: you can choose how cookies are handled by your device via your browser settings or email settings.
The most popular browsers allow users to: (a) accept all cookies; (b) notify you when a cookie is Issued; or (c) not receive cookies at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.
Mobile controls: most mobile devices provide advertising identifiers. You can control how these identifiers are used in the settings of your mobile device.
If you choose not to accept cookies, our websites may not function properly and certain services will not be provided to you. This may spoil your experience. Without cookies, you will still see content and advertising; it just won’t be personalised to your interests and preferences.